The product's innovation, at the time of the Great Depression, was to conveniently market nonperishable dried macaroni noodles together with a processed cheese powder. The product by Kraft has developed into many flavour variations and formulations, including Easy Mac (a product that has since been renamed Macaroni & Cheese Dinner Cups), a single-serving product designed specifically for microwave ovens. Commercially, the line has evolved, with deluxe varieties marketed with liquid processed cheese, as well as microwavable frozen mac-and-cheese meals.
There are now many similar products, including private label, of nonperishable boxed macaroni and cheese. The brand is popular with Canadians, who consume 55% more boxes per capita than Americans. It was introduced under the Kraft Dinner name simultaneously in both Canada and the U.S. It is made by Kraft Foods Group (or parent company Mondelez internationally) and traditionally cardboard-boxed with dried macaroni pasta and a packet of orange processed cheese powder.
The product known as Kraft Dinner ( KD) in Canada, Kraft Macaroni & Cheese in the United States and Australia, and Cheesey Pasta in the United Kingdom and internationally is a nonperishable, packaged dry macaroni and cheese product.
A bowl of original recipe (aka "original flavour")
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